In 2001, Jennifer Lopez launched her personal fashion line. The same year that JLO was launched, the artist teamed up with Andy Hilfiger, brother of the American fashion icon Tommy Hilfiger, to establish Sweetface Fashion Company. Under this umbrella corporation, She has since expanded her sportswear line to create a complete lifestyle brand. Sweetface now incorporates products in eleven different categories, including: girls, swim-wear, fragrances, eye-wear, hats, gloves, scarves, jewelry, outer-wear, handbags, lingerie, watches, and foot-wear.
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